Last week, Marc Jacobs revealed his new ad campaign for Fall 2015 featuring none other than Cher. On Thursday, the designer posted an image of singer/actor/all-around cool girl Willow Smith with the following caption:
“Ever since our first Juergen Teller ad in 1998 which featured Kim Gordon on stage wearing my dress, I have always preferred collaborating with the people who inspire me to give new life to the clothes we show on our runway.
Over the years we have photographed an incredibly diverse and exceptional group of talented friends and individuals who I greatly admire: Victoria Beckham, Jamie Bochert, Jarvis Cocker, Sofia Coppola, Miley Cyrus, Dakota Fanning, William Eggleston, Jessica Lange, Jennifer Jason Leigh, Stephen Malkmus, Samantha Morton, Kate Moss, Charlotte Rampling, Winona Ryder, Stephanie Seymour, Cindy Sherman, Michael Stipe, and Rufus Wainwright, just to name a few. Beauty, style and talent know no age. It is those individuals whose creativity, unique vision, and voice inspire all of us here to create and express ourselves through our medium: fashion.
Photographed by David Sims, this season’s ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality.
Here today I would like to share (not CHER) with you first, the talented, stylish and charming Willow Smith.”
Taking a cue from Taylor Swift’s slow burn release of every member of her Bad Blood posse on Instagram, Jacobs, over the next few weeks, will be revealing even more campaign stars. So far we have Cher and Willow Smith. Either one of them alone would make an incredible ad campaign, but together they add up to something unmistakably cool. The fact that there’s a possibility Kim Gordon, Winona Ryder, or even Victoria Beckham could be in the campaign, we are so excited! If anyone knows about that “cool girl” allure, it’s Marc, and now that he’s focusing exclusively on his own brand, we can’t wait to see what he comes up with next. Consider this Marc Jacobs 2.0, the rebirth.
Willow Smith Joins Cher for Marc Jacobs